EVE ALINTUCK
[2] CASE STUDY:
Planned Parenthood of Northern New England, messaging, raising awareness
Critical Task
To help a regional division of one of the country’s most recognized provider of reproductive health, maternal and child health services raise awareness through a series of regional events, specifically focused on reaching a wider, more diverse audience including the next generation of donors and supporters.
Solution
To reach local and regional influencers and the general populace, I developed customized external communications including targeted messaging and more effective communications with both internal and external audiences. The campaign was designed to:
- help develop messages appropriate to the events
- meet attendance goals
- meet event sponsorship and fundraising goals
- use the event to attract media attention to the organization
- direct media messaging towards the identified target market
How I Delivered
I worked directly with Planned Parenthood leaders and staff to develop the event concept and made sure the media was alerted in a timely, professional way. Most importantly, I worked with different divisions of the organization to develop talking points that ensured the event was promoted clearly and consistently. I also drew media contacts to the events and followed-up on placements.
Results
The organization exceeded its attendance and fundraising goals. It raised its visibility as a provider of comprehensive healthcare for women and men (as well as reproductive health), particularly among the targeted audience of younger women, including teens.
Click to Read Other Case Studies: [1] messaging and media strategy; [3] executive coaching